Author Interview With Michael Moss: "Salt Sugar Fat: How the Food Giants Hooked Us" (C Span BookTV)
by Renwick Miller
05/15/2013
We all know that food interacts with the body much like a "drug" in many ways. The fact that you're even here reading tells me you've had a foodgasm. Y'know, when the right flavor combination, that perfect mouthful gives you waves and waves of tingles rippling through your body, much like sex? Ever pay attention to where the tingles start for different stimuli? Maybe the orgasm tingles radiate out from the groin, where the foodgasm sensations start at the stomach, or even rear stomach, which feels like the base of the spine?
It was a rare and trusted friend who'd hear about these sensations good eating would gift me for many, many years. I remember sharing these contemplations around the age of 16 and receiving nothing for my bravery but confirmation I should keep my mouth shut; "We all know you're weird. It's OK." I held my tongue for an easy couple of decades after that, until sometime in my thirties and my cathartic first experience with the NeoEnglish word "foodgasm".
Well, fellow weirdos... Mr. Michael Moss has good and bad news for us:
Good News: We're not crazy, or even alone. Food IS, in many ways, a drug. A drug with effects not unlike heroin, alcohol, cocaine or nicotine.
Bad News: Pseudo-food purveyors have, for many, many years (decades, even?) employed armies of food scientists to study this phenomenon, find our "bliss points"; The levels of salt, sugar and fat that either individually or in combination bring us to a sexless orgasm, therefore hooking us on the product. This works even if you're eating hamburger flavored styrofoam.
Good News: Now, not only do we know, but we know they know. If you can see them coming, you know when to cross the street.
http://www.c-span.org/video/?312117-4/book-discussion-salt-sugar-fat-food-giants-hooked-us
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